The first instance of microtransactions in gaming occurred back in 2006. Today, they have become an indispensable (yet annoying) part of all types of gaming, including mobile.
Mobile gaming and the experience associated completely changed with this new type of monetization. Of the top-grossing mobile games, roughly 88% contained one microtransaction found problematic by players.
If players dislike them so much, why do game developers add continue to incorporate them? Is it possible that such methods of minting money are here to stay?
Also Read: How to Build Exceptional Mobile User Experiences
Let’s examine microtransactions in gaming in detail to understand whether they are a permanent feature.
To put it simply, many mobile games initially operated on the F2P (free-to-play) model to initially attract customers. This model allowed players to download and play the game for free.
So how did they generate revenue? By adding microtransactions in gaming.
How Are Microtransactions in Gaming Displayed
It started with a set of horse armor for “The Elder Scrolls. So, it allowed players to make cosmetic changes within the game for a better CX. But it has evolved beyond that:
- More Personalization Options: Such cosmetic items do not affect the gameplay in any manner. It could be various outfits or skins.
- In-Game Currency: A popular system where the game has its own currency system, and players can purchase more with real money.
- Subscription Options: Advertisement revenue is another cash cow, but they annoy players. Games provide the option to skip them (and more perks) for a certain fixed amount every month.
Upsides of Having Microtransactions
Now, the heading might seem like a farce. There can’t possibly be any benefits, at least not for the consumers. You’d be surprised! Here they are:
Makes the Games More (Freely) Accessible
Accessibility is a major popularity factor for mobile games, and microtransactions in gaming enable that. Players are able to experience a myriad of games at zero direct costs.
Becomes a Steady Revenue Stream
Initial income generated from the first purchases by gamers can dry up quickly, especially if iterations are to be made. This becomes a steady revenue stream to continue business operations.
Enables More Content Generation
Microtransactions, paid for by the gamers, enable frequent patches and updates to the game. Developers can expand the project while players enjoy it for a longer duration.
Downsides of Having Microtransactions
There are many benefits. However, there are some obvious drawbacks as well.
Fosters a Pay-to-Win Environment
It creates an ecosystem that gives noticeable advantages to those that pay. It creates a pay-to-win model which can create in-game inequalities.
Poor Customer Experience
More games are incorporating microtransactions which means more free players are slowly growing tired. There may be backlash against the corporation for focusing more on monetization of game matter.
Closing Thoughts
Microtransactions in gaming are most likely here to stay, whether most players support it or not. They act as a steady stream of revenue and gather a larger customer base.
However, their growth in the future demands on how incorporating them is managed without damaging CX.
