Entertainment
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Entertainment comes in many forms, and a favorite among the masses is music. It has been a method of connection and communication for most humanity. But music changes with time, and one recent change is how technology enables independent artists.
Technology is supporting musicians in ways that were previously unimaginable.
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Discover how modern technology enables independent artists.
Technology has democratized music production and distribution. Artists are able to directly cater to their audiences and create a career without the help of record labels.
Distribution of Music, Digitally
Perhaps the most positive example of how technology enables independent artists is with the creation of digital music distribution platforms. CD Baby, DistroKid, and more allow musicians to upload their content to different streaming services.
Traditional record labels were the only distribution medium, and their support often depended on an artist’s finances or network.
Now, musicians can freely create, control, and earn from their content.
Easier Music Production with Digital Tools
Instruments used to be instrumental in music production, and they still are. But, instead of physical instruments, modern musicians are using digital instruments and tools for production.
Garageband, enabled by Apple, became popular because it allowed anyone to use virtual instruments to create music. Using software like FL Studio and Ableton, coupled with a basic microphone and good lyrics, can produce high quality content.
Essentially, it has made music production accessible and affordable for all. This has led to a broader range of artists showing their music to the masses. But how do they reach them?
Marketing and Advertising
Music is only profitable if it actually reaches a large audience. Social media channels such as TikTok and Instagram have become key tools to promote music.
Audiences are able to connect with their favorite musicians in real-time. Additionally, internet trends frequently arise with supporting music in the background. This can be from an independent (and underground) artist that launches them into popularity.
Technology Enables Independent Artists, but Money Is Still Needed
Technology enables independent artists to work on their content without a significant budget. However, basic expenses still exist. Luckily, technology can help in this regard too.
Patreon and GoFundMe are platforms that allow artists to receive financial support from their fans or anyone willing to donate.
Closing Thoughts
In a nutshell, technology enables independent artists by providing them with the tools and connectivity required to thrive. Musicians are now able to create a career from scratch with the help of modern technology.
