With the crypto boom of 2020 and the world recovering from the pandemic, FinTech has seen an unprecedented boom in its numbers. Not only are there more FinTech firms than ever. But people have also started investing from a younger age.
Here are a few trends you will notice in FinTech in the coming year –
Rebranding
Most of the common FinTech firms will try to position themselves as data companies and data providers. They will focus more on providing payment and related services to stand out from the rest. This way they will not only be able to position themselves better in FinTech but also have new branding to work on.
Unicorn status will not be as coveted
A finance unicorn is a business that has been doing exceptionally well in the first few years of operations itself. It is a privately held firm with a valuation of 1 billion dollars. As the FinTech industry expands, we will see many more companies with the Unicorn tag. This will take away some of the prestige of the title, but also more firms will be a part of the exclusive club.
Rapid Expansion in Asia, Middle East, and Africa
As the market for FinTech gets saturated in first-world countries, established players will move on to capture Asia, Africa, and the Middle East. More investment will be seen in these areas and also in Latin America.
Asia is the most densely populated continent in the world, and Africa has been quick to adopt innovative technology as well. These combined with Latin America and the Middle East easily outnumber the potential users that can be found in North America and Europe combined.
Blockchain will gain more prominence
With traditional finance bodies warming up to DeFi and blockchain. It will only gain more prominence in 2022. Although DeFi received a huge blow due to the Ukraine-Russia war. They are already on the path to recovery. They are in a better position than they were a few months ago and soon will continue their upward trajectory.
If you want to stay ahead of the curve, then this is the best time to get into DeFi and crypto. They have been expanding rapidly all over the world and many governments are warming up to them too.
AI adoption at an all-time high
With some of the banking institutions having more revenue than smaller nations. It is no surprise that they are adopting AI right now. With AI being able to handle monotonous and tedious tasks easily. The world of banking is the first to dive deep into the world of Machine Learning.
AI is projected to reduce banking costs by 22% in the next decade itself and with its ability to work with unstructured data. It is highly effective against financial fraud too. AI has already been implemented in chatbots and financial institutions will not be an exception anytime soon
Conclusion
With the world of FinTech seeing unprecedented growth in recent times, the aforementioned trends are something that you should look out for in 2022.
