A year and a half ago, Apple’s App Store privacy labels went live. At that time, Apple wanted to provide a more detailed and easy-to-read view of app privacy practices. Now, mysteriously, these labels are all gone from apps on the App Store and the Mac App Store.
These privacy “nutrition labels” were first introduced at WWDC 2020, with Apple saying the goal was to better inform consumers of the privacy practices of individual applications. The App Privacy labels are divided into three sections: “data used to track you,” “data linked to you,” and “data not linked to you.”
At that time, Apple had emphasized that there are several different pieces of important information that developers should remember while preparing the App Privacy “nutrition labels” for their applications:
- Developers should identify all possible data collections and uses, even if certain data will be collected and used only in limited situations.
- Developers’ answers should follow the App Store Review Guidelines and any applicable laws.
- Developers are responsible for keeping your responses accurate and up to date. If your practices change, update your responses in App Store Connect.