Sales is no longer about dialing up a phone number and convincing the person on the other end to buy things, it is now more about focusing on CX and getting a sale through the pipeline. This means that a variety of tech has been introduced to make jobs easier.
Here are a few to watch out for in 2023 –
1. No code or low code is the way
Most of the people entering the field with no tech background. Low or no code is the best way to go. Wix is a great example of how a template-based code website builder can be a great success. Apply the same concept to sales automation and you have a business that will scale in no time.
Here are a few examples –
Airtable – Excel on steroids, it can be used as an internal database that has its own custom-built CRM in it. You can store and prospect lists on it and there are a lot of ready-to-use templates too to make it easier for you to start your journey.
Rows – Another Excel alternative that allows you to enrich data from public sources and organize at the same time. It automatically updates data and is more often than not used for prospecting and list building.
Clay – Great for getting live data from LinkedIn you can automate Google search, scour tech stacks, scrape info, and look up keywords.
2. AI Being Mainstream
ChatGPT and the GPT-3 language processing system have made it easier than ever to write a sales pitch or practice what you can improve in your sales scripts. You can generate a dozen of these and see what works best for your business.
AI and ML are rapidly becoming an integral part of sales technology, helping companies automate mundane tasks, increase productivity and make better use of data. Expect to see more sales technology tools that use AI and ML to personalize customer interactions, optimize sales processes and improve forecasting accuracy.
3. Customer Relationship Management (CRM)
CRM continues to be a vital part of sales technology, providing businesses with a centralized database of customer information, sales activities, and performance metrics. In 2023, look out for CRM solutions that offer advanced features such as real-time analytics, predictive insights, and integrated AI and ML capabilities to help sales reps make informed decisions.
4. Sales Enablement Tools
These tools are designed to help sales reps close deals faster by streamlining the sales process, providing access to relevant content, and tracking customer interactions. Expect to see more sales enablement tools that integrate with other sales techniques, such as CRM and marketing automation systems, to provide a more comprehensive view of the sales process.
In the end
The sales technology landscape is constantly evolving, and businesses must stay ahead of the curve to remain competitive. The trends outlined above are just a few of the many exciting developments in sales technology to look out for in 2023. As the world becomes increasingly digital, the role of sales technology will continue to grow, making it more important than ever for businesses to invest in the right tools and technologies
